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Cosmetic Enhancement Up 5% in 2012

The demand for cosmetic enhancement rose in 2012 as a record number of Americans asked for Botox, dermal fillers and microdermabrasion, according to an annual snapshot released by the ASPS.

A total of 14.6 million cosmetic procedures, both non-invasive and surgical, were performed across the country just last year – up 5 percent from 2011.

"For the third consecutive year, the overall growth in cosmetic surgery continues to be driven by a significant rise in minimally-invasive procedures, while surgical procedures remain relatively stable.” ASPS President Gregory Evans, MD said in a statement.

Non-surgical cosmetic treatments were up 6 percent. The top 5 procedures are listed below:

  1. Botox injections (6.1 million, up 8 percent)
  2. Soft tissue fillers (2 million, up 5 percent)
  3. Chemical peels (1.1 million, up 2 percent)
  4. Laser hair removal (1.1 million, up 4 percent)
  5. Microdermabrasion (974,000, up 8 percent)

Surgical cosmetic treatments were down 2 percent. The top 5 procedures are listed below:

  1. Breast augmentation (286,000, down 7 percent)
  2. Nose reshaping (243,000, no change)
  3. Liposuction (202,000, down 1 percent)
  4. Eyelid surgery (204,000, up 4 percent)
  5. Facelift (126,000, up 6 percent)

Breast augmentation wasn’t the only surgical procedure to see a significant decline in 2012. Butt augmentation, which has been one of the fastest growing procedures in the past decade (thanks in part to the ample derrieres of starlets like Jennifer Lopez, Kim Kardashian and Beyoncé), declined a whopping 36 percent from 2011 – with just under 38,000 total procedures.

Overall, last year’s statistics prove that the demand for cosmetic enhancement isn’t going anywhere anytime soon – especially for the Baby Boomer generation. More and more Boomers appear to be letting the words of comedian and cosmetic surgery enthusiast Joan Rivers sink in: “Looking 50 is great…if you’re 60.

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